Blog / AI

The digital journey: visual impact, measurable experiences and intelligent personalisation

Phases of digitisation

The evolution process of a company in the digital signage sector can be summarised in four main moments, starting with 1) The digital visual discovery phase. 2) The audience interaction phase. 3) The metrics and analysis phase. 4) The automated intelligent personalisation phase.

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Retail, Artificial Intelligence and Digital Signage

Germán Talón, chief technology officer at

The retail industry is always on the lookout for technologies that will enable it to improve two fundamental aspects: optimizing operations and enhancing the customer experience.

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