Eleven years ago, two men from Malaga set out to improve the supply of products for pets with an online platform called Tiendanimal. The adventure, which began in the online universe, changed the strategy in 2014 and began to open physical outlets. At present, this company, the market leader in domestic animal products, has 51 physical shops throughout Spain, with an average area of 1000 m².
Tiendanimal is one of the many examples of business that begin doing the reverse of the traditional: they have gone from the online shop to brick-and-mortar, from e-Commerce to the physical point of sale. Some points of sale, on the other hand, easily identifiable with a powerful brand image, meticulous product communication and unique user buying experience. It’s known as Digital Store.
Within this strategy, Tiendanimal has played an important role with the company Netipbox Technologies, a leader in Smart Digital Signage solutions for the digital transformation of physical stores.
Each Digital Store of Tiendanimal is different, but the experience through which the customer goes, whether it is going to inform itself, to buy or to collect an order in the ticket offices expressly enabled through its system click&collect, develops in an interactive tour that accompanies the client, becoming an unforgettable and pleasant experience, that makes him return and increase the engagement with the brand.
From large impressive murals with the Megabanner effect that characterizes Netipbox Technologies solutions to attract the potential customer inside the store to interactive totems from where you can directly make your purchases and/or manage the shipment of your orders, in addition to various screens with informativecontent about the latest offers or news strategically distributed. All designed, located and designed to create a unique and rewarding customer experience, all the content and information available to the customer: the Digital Store.
Salvador Fuentes, Technical and Development Director at Tiendanimal talks about his experience with Netipbox Technologies: ''We started in 2015 with a simple totem where the customer accessed the web to make the purchase. Currently, Netipbox Technologies has become our partner of reference and we have already defined what we call the shop 4.1, in which we provide readers to the customer to capture the codes of the articles in the linear, download your virtual cart into the boxes and make your pick up in our click&collect space or request your shipment home''.
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The centralized management of Nsign.tv, the Saas platform of Netipbox Technologies allows you to control the content grids and their synchronization easily and intuitively, even from a simple mobile device. The contents are distributed employing the Nbox player, a plug & play that connects easily to any screen and reproduces instantly the content that is programmed on the platform, transforming any digital support (screen, totem, kiosk, LED etc.) in a window that interacts with the consumer.
Its easy usability, together with the simple and natural integration with Tiendanimal’s management tools, has made it possible for the digital transformation of these physical pet product stores to be a success: for the first time, in 2018, more than 55% of their turnover originated in their physical stores, above the turnover of their online store.
''Tiendanimal is an interesting example of the evolution of a business based on traditional e-commerce to an offline expansion based on the Digital Store concept, which has been a success. Tiendanimal is a paradigm of the potential that digital transformation represents for physical stores'', explains Toni Viñals, CEO and co-founder of Netipbox Technologies.