Digital Signage in times of inflation

Technology provides consumers with new channels to satisfy their needs. This scenario creates new business opportunities for those companies that are able to take advantage of the situation and have the necessary resources.

Rising inflation and supply chain problems, accentuated by the invasion of Ukraine, are beginning to significantly change consumer habits. Consumers face similar obstacles to shopping both online and in physical stores. This is one of the key findings of the Global Consumer Insights Survey 2022 report, published by PWC.

Long queues in stores and the lack of availability of some products mean that consumers have to deal with this situation on a daily basis. Despite the difficulties, purchase intent has not diminished.

Technology provides consumers with new channels to satisfy their needs. This scenario opens up new business opportunities for those companies that are able to take advantage of the situation and have the necessary resources.

There are, then, great challenges for the digital sector, among which three could be highlighted: the importance of new distribution channels for e-commerce, the emergence of new digital products and technological advances that favor the rapid updating of changes (price, promotions, product, etc.).

The current inflationary situation is activating in companies action plans focused on process improvement, further encouraging the focus on digitization and automation of business processes and their digital transformation, with the aim of improving margins and profitability.

Every process that can be automated by technology and free up resources will be a good short-term investment that will make the company and its team stronger and more resilient for the years of uncertainty to come.
In this changing context, challenging technologies such as Digital Signage are gaining strategic prominence. Their origins lie in industries such as gas and transportation.

In the gas station sector, for example, digital signage has been implemented for years to automatically change fuel prices with a single click. This has led to savings of thousands of euros in manually changing the prices on their information totems on paper.

In the transportation sector, Digital Signage was also adopted years ago for road status information, providing value to the user by informing which was the fastest or least congested road remotely and in real time.
Today, this knowledge in industries such as gas or transportation has been industrialized and packaged, to be useful and beneficial for all businesses that have an impact on physical spaces: supermarkets, convenience stores, bakeries, pharmacies and other sectors.

These have adopted Digital Signage as a lever to improve their communication, sales and information processes, generating a more valuable impact on their customers than traditional paper, ultimately generating more sales at a lower operating cost.

Spain occupies a leading position in the development of Digital Signage platform solutions, with as a prominent leader, being awarded in 2021 as the best technology platform of the year worldwide.

The platform is the most powerful and intuitive Digital Signage platform on the market. It allows easily, simply and at a very controlled cost to modify any type of information or content (prices, offers or status) in real time, remotely and updated directly from the client's ERP or POS system, as well as to offer communications and new services simultaneously.

If your business has screens and you want to improve their performance by reducing the cost of content production or maintenance, contact us or register on our website to understand how we can help you.

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About is a complete digital signage platform allowing brands and retailers to connect and interact in a user-friendly and intuitive way with audiences in physical spaces. offers a measurable, centralized form of storing, organizing, programming and reproducing digital contents on any screen, flexibly integrating in scalable digitization projects through AI, Big Data and IoT to ensure differential experiences with clients and users in any physical environment. Based in Barcelona with delegations in Madrid, Valencia, Miami and Mexico City and certified partners in most European and Latin American countries and the USA, manages over 50 million digital assets in more than 20,000 connected devices in 25 countries around the world, and over 2000 users, 150 leading brands and retailers from various sectors like Ikea, Areas, Nespresso, Coca Cola Europacific Partners, Haribo, Unilever, Revlon, P&G, Domino’s Pizza, Spar, Aldi, Electronic Arts and Cinépolis, among many others.


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