Stuart Armstrong member of nsign's Advisory Board on AI & Digital Signage | ISE 2026 Interview
At ISE 2026, Stuart Armstrong member of nsign's Advisory Board shares his perspective on AI, data-driven analytics and what’s next for digital signage. Watch the full interview.
At ISE 2026, we recorded a conversation at the nsign stand between Hugo Palomo and Stuart Armstrong, member of nsign's Advisory Board and a long-time professional in the retail tech and martech industries.
Stuart is widely known in the digital signage space for leading ComQi, a shopper engagement company that was acquired in 2018 by global display manufacturer AUO. During that period, he also served two terms as elected President of the Digital Screenmedia Association.
His background also includes two successful startups, EVP Integrated Marketing Consulting at Havas, and Head of Product Management at IRI, a global shopper marketing company.
With this experience, Stuart brings a broad perspective on retail, media, technology and digital transformation.
Topics Covered in the Interview
In this 11-minute conversation, Hugo asked Stuart about:
- His impressions of ISE 2026 (00:27)
- The overall mood at this year’s show (01:15)
- Whether anything is still missing in digital signage at ISE (02:17)
- The most surprising thing he has seen at the event (03:17)
- How data-driven analytics and AI can combine with digital signage across verticals such as retail, and the role AI is expected to play in the industry (04:56)
- The path companies should follow to succeed in digital signage (07:08)
- One word to describe ISE for those who don’t know the show (09:00)
Rather than summarizing the discussion, we invite you to hear Stuart’s answers directly.
Watch the Full Interview
The full conversation is available below.
If you’re interested in where digital signage is heading, particularly around AI, data and measurable impact, this interview offers insight from someone who has been closely involved in the industry’s evolution.
