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17 years ago, Veritas opted for organic food as the healthiest alternative for people by opening the first organic supermarkets. Nowadays, this successful company, founded by Silvio Elías, closed 2018 with a turnover of 82 million euros, an increase of 17% over the previous year.
The Catalan company currently has a network of 72 physical stores, as well as an online store. In addition, just 3 years ago, they set up a business strategy that has begun the digital transformation of its physical spaces, and that has meant the creation of information channels for customers through smart digital communication systems.
The promotion of healthy habits is one of Veritas core values and part of the businesses vision and AV communication in the establishments, carried out in a dynamic and interactive way, and is already part of each client visit to a Veritas establishment.
Roger Ripoll, responsible for marketing at Veritas, explained, “We wanted to accompaign the client in their visit through the establishment with the aim of promoting healthy products and habits through thematic channels, which are broadcasted in each area of the supermarket. The client receives specific information through screens of sizes from 15 to 43 inches strategically located in each area, such as the entrance, product sections or the cashier area ”.
Veritas has entrusted its Digital Store project to Netipbox Technologies, a leading company in Smart Digital Signage solutions for the digital transformation of physical stores.
The smart digital communication solutions of Netipbox Technologies offer Veritas to centralize the management of contents of all stores thanks to the powerful SaaS platform Nsign.tv. It allows to control the content and their synchronization in an easy and intuitive way, even possible from a simple mobile device.
Contents are distributed through the Nbox player, a plug & play that connects easily to any screen and instantly broadcasts the content that is scheduled on the platform, turning any digital media (screen, totem, kiosk, LED etc.) into a window that impacts and interacts with the consumer.
“Veritas has been a pioneer in many areas and has always promoted the benefits of conscious consumption and healthy habits by unique in-store client experiences. The smart digital solutions of Netipbox Technologies, which we have customized for Veritas supermarkets, allow them to share information and knowledge with their customers in a dynamical and interactive way”, explains Toni Viñals, CEO and co-founder of Netipbox Technologies.
With headquarters in Barcelona and offices in Madrid and Miami, Netipbox Technologies manages more than 12,000 screens in more than 25 countries around the world, having more than 250 reference customers such as Coca-Cola European Partners, Ikea, Texture, Tiendanimal, Areas , Filmax Cinemas, PwC, Wolala, Conforama, Veritas, Nespresso, PortAventura, Turris, Natura, Aldi, Plusfresc, Domino's Pizza among many others.
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