In this space, La Tarde con Marina, we discover new startups that have a lot of talent and many novelties to contribute. In this edition they talk about their startups Toni Viñals, CEO of nsign.tv, and with Angela Gómez, CEO of Clotsy Brand.
Podcast: You can listen to the interview here
Marina
Toni. Good afternoon and welcome. How are you? Tell us Toni what does your Startup do?
Toni Viñals
Good afternoon Marina, very well thank you.
Well, we are dedicated to digitalizing, never better said in these times, communication between people or customers in physical spaces, and everything that has to do with transforming communication into a business from paper to digital.
Marina
So, this is not the future, this is the present.
Toni Viñals
I've been in this business and in this sector for over fifteen years and this starts now. Just Imagine.
Marina
When we weren't even thinking about this, you were already working on it, weren't you?
Toni Viñals
Exactly. We have gone a long way and found success after persisting, believing in an idea and believing in the value you can bring to your business. We've been able to hold on and here we are now with COVID. Well, a lot of people need these kinds of services, these kinds of solutions, and there we are so that we can really offer value and help them.
Marina
Of course. Now is when we have realized just how important it is what you do precisely.
Toni Viñals
Exactly. Yes, especially with the ease we give them, because there are many companies or small businesses that ask themselves, "How do I communicate, how do I change the paper that I have to change every day?" And with this COVID, because every day the rules change, the rules for people. Now with masks and remote. Then that you cannot come in. Unfortunately, we live in a situation where standards change every day and management, and agility are needed to change this communication.
Marina
And paper is often a brake.
Toni Viñals
Any sector, any industry, any process can be digitalized to be treated in a greener, more efficient, and faster way. What we do at nsign.tv, we do it from an Internet platform where you can manage your content, you can broadcast and send to any screen or to any device, to any physical media or display media that is at a physical point.
Marina
How do you explain all this to the customer?
Toni Viñals
With many examples, with a lot of didactic material and exemplifying. We are a company that is here in Lanzadera, which is in Juan Roig’s Marina de Empresas program and one of the things that they tell us, is that we have to explain things in an accesible way, you have to explain things so that people from the non-digital native world, or people who are not in this technological world can understand it.
We make it very easy. For example, someone who has a sign or whiteboard who has to change every day the price they have. This is a process that we can digitalize to make it easier and simpler.
Everyone sees screens these days. There are screens on the benches, there are screens in the bakeries, there are screens in museums there are screens in many places. Behind each screen is technology to manage its content.
A lot of people think I put a screen and a USB. But watch out! because you realize that doing this every day on a mechanical level is very tedious. That's when solutions like the one that nsign.tv, and they start to make sense. So how do we explain it? Making success stories and expanding on them.
Marina
It is just that it's perfectly understood, of course. In addition to the audience, listening carefully we can greet and give a loud applause and loud ovation to Angela Gomez, who is CEO of Clotsy Brand.
Ángela Gómez
Hello, Marina. Delighted.
Marina
Welcome, well what's your startup about, Angela?
Ángela Gómez
We make sustainable fashion from recycled materials. And we do the whole process here in Murcia, in Spain. And I was just feeling very identified with what I was saying about the value of a garment because of its quality and durability. And we at Clotsy Brand have been working on that a lot within sustainability. But sustainability in all aspects.
From a material that in this case has been recycled, and so you manage to save a lot of liters of water and we recycle plastic bottles until the quality is the maximum so that your garment can be in the closet years and years and never get tired of it.
Marina
We have too many things. You see, What us going on is a bit like the digitalization that we were talking about with Toni. There is too much paper and we could reduce it by adding quality and value.
Ángela Gómez
That's right, and we're also seeing that more and more people are demanding sustainable fashion and wanting to know what's behind their garments, they want to know what they're wearing, and that they really claim a little that closeness and know what we're doing is right, that the garments speak for us and in the end that's a very great value, although sometimes we ignore it. But wearing a garment that has been made with decent working conditions here and that everything takes care of. We design it, create the product from scratch and with the intention of it to be comfortable and fashionable at all times.
Marina
What can we do to make everyone think about this? People go with the big superficial looks and throw themselves to buy things they don't need and fill their closets with things they don't need.
Ángela Gómez
I believe and always say it to all our followers, to our customers, that the first thing is to look inwards and be clear about what a person wants. And when you realize that the important thing is not to have more cheap clothes, but that you are content with yourself and that you want to do, once you do well and want to help the rest, it can be more sustainable. And there you think, okay, but what are these clothes really bringing me. I mean, they've been done in an underdeveloped country and I don't know under what conditions, but maybe I'm worth having a PC3, which I know is contributing something. I think it goes from the inside and once you analyze your habits and how you consume, you can change it and value that sustainability of the garment.
Marina
You see what happens that in the end is very funny, although now it is not at all, because you see a lot of people who are telling us that the Spanish economy must be defended now more than ever, and we must promote the Spanish economy. Even the economy of the Valencian community must be fostered. And they're saying it and they're dressed up and down with these garments they've bought, that come from those countries where you say underdeveloped, and made in pretty deplorable conditions.
Ángela Gómez
Exactly. The thing is, it costs because we're used to prices that are ridiculous. A garment cannot cost you 10 euros, because if you really do an analysis of the price that we on our website in Clotsy Brand, the last garment we have launched, we have the price breakdown so that people are aware of what the price of a garment is worth in Spain because people come to you, and tell you that spending on a sweatshirt 70 euros seems to me to be too much money. And when you show them the breakdown, they say, "It's just that I think it's even cheap." The problem is, you don't think about what's behind a garment, and that's when you talk and say it's very expensive and are not valuing it.
Marina
The problema is that what people care most about is that it is cheap.
Ángela Gómez
I think you can fix it and we work to as a brand a lot, and we show the people who follow us on Instagram, who gradually learn a little by little to value it, know that it's normal and a lot of people say, it's that I'm not willing to pay for it, I can't. And in the end, you say, look, I've decided not to buy anything in two months and instead buy myself a garment of yours because I know it's worth it.
Marina
I'm going to ask your tablemate as usual in this case to tell me what she thinks about your idea, and then I will ask you for the same thing about hers. Toni Viñals what do you think about the Clotsy brand?
Toni Viñals
Well, I think they're hitting the nail in what the market is asking for and in life and in the coming economy. I think there is an economy that is aware that it has to be really transparent and I congratulate it because I did not know it and the truth is that it seems like a great idea and a great value proposition. As I said to make known everything behind transparency and sustainability.
Marina
And Angela Gomez, what do you think of Toni’s nsign.tv ?
Ángela Gómez
Well Toni, thank you very much for valuing Clotsy Brand and I find nsign.tv to be a super necessary company also because in the end you have to know how to adapt to the times. I find it incredible that you've been so visionary and have seen a need that was going to be implemented over time. I think it's very necessary.
Toni Viñals
All right, thank you very much.
Marina
Well, thank you both very much. We've learned about a few more good things that are being done, things that are going on, that work very well and that for somethings are totally, totally necessary. Toni Viñals who is CEO of nsign.tv, thank you very much for this communication platform. Thank you very much as well, Angela Gomez, CEO of Clotsy Brand.