Excerpt from an article published in *Equipamiento Hostelero* magazine. “Digital Signage: A Revolution in Communication,” October 2023 issue.
Hotels and restaurants—as well as their customers—are increasingly seeking data-driven solutions to analyze the impact of their digital assets. Digital signage in the hospitality industry is revolutionizing communication and the user experience. This technology combines aesthetics and functionality through screens that captivate customers. Thanks to its intuitive interfaces, a staff member can create and manage digital signage with minimal effort. It also provides personalized information and serves as a guide. In venues where events are held, dynamic screens can be installed to enhance the overall experience. In lobbies and reception areas, screens can even be set up to display art and impress guests. Thanks to remote management and cloud-based access, content can be updated at any time and from various locations.
Devices for Every Facility
As Albert Baranera, managing director of nsign.tv, notes, “Solutions can include LCD displays, LED screens, interactive kiosks, totems, reservation and appointment management systems, interactive menus with QR codes, and synchronized menu boards, among many others. All of this can be managed from a single cloud-based software platform that can be operated by non-technical staff, helping hotels make an impact and interact dynamically with their guests.
For example, at the front desk, one option is to install a large-format LED video wall to create a ‘wow’ effect, displaying dynamic content with up-to-date information from external sources alongside courtesy messages for guests and guiding them through the hotel. All from the same management platform. This allows you to create a unique experience and make guests feel at ease and comfortable inside the building.
Another option at the front desk is to use a touchless content launcher that safely generates interactions and engagement with guests, providing content activated by voice commands to facilitate support and assist with their inquiries. In the restaurant area, screens and menu boards can be used to display and update not only menu information for guests but also to communicate the hotel’s values and services and provide information about other activities related to the establishment. In gyms and fitness areas, it may be beneficial to install displays to show dynamic content related to the activity itself, encouraging and motivating users of the space.
Formats and Sizes
When planning digital signage for the hospitality industry, device types and sizes can be adapted so that the system blends seamlessly into the surroundings and décor. It is recommended to choose solutions based on the message’s content, its location (the space where it is placed, lighting conditions, etc.), and technical requirements (intensive use, connectivity, control, etc.).
The Latest
Digital technology has become the norm in hotel and restaurant signage. The market is evolving by leaps and bounds, and new innovations are constantly emerging.
Albert Baranera of nsign.tv notes that “one of the current trends is the digitization of digital signage and displays to interact with guests and visitors, facilitating engagement and offering personalized information through the use of touchscreens or QR codes. There are already solutions that enable the control of foot traffic and capacity limits, the management of lines and time slots, and the segmentation and analysis of audiences by gender and age group—all to automatically deliver the most appropriate content at any given moment.”
The full article can be read here: https://curtediciones.com/producto/equipamiento-hostelero-octubre-2023/
About Nsign.tv
Nsign.tv is a comprehensive digital signage platform that, in a very user-friendly and intuitive way, enables brands and organizations to connect and interact with their audiences in physical spaces. Nsign.tv stores, organizes, schedules, and plays digital content in a measurable, centralized manner on any screen, integrating with complete flexibility into scalable digitalization projects through AI, Big Data, and IoT to create distinctive experiences for customers and employees in any physical space. Headquartered in Barcelona with offices in Madrid, Valencia, Miami, and Mexico City, and certified partners in most countries across Europe, Latin America, and the United States, Nsign.tv manages more than 50 million digital assets across more than 40,000 connected devices in over 25 countries worldwide, and serves more than 2,000 users, 150 leading brands, and retailers across various sectors, including IKEA, Areas, Nespresso, Coca-Cola Europacific Partners, Haribo, Unilever, Revlon, P&G, Domino’s Pizza, Spar, Aldi, Electronic Arts, and Cinépolis, among many others.